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iFi Studio Announces World Heart Beat As Its 2024 Charity Partner

February 28, 2024

iFi Studio has chosen World Heart Beat Academy as its charitable partner for 2024. It will be helping raise funds for its work through an eBay auction of two of its ZEN CAN Studio IEM/headphone amplifiers signed by Gary Langan and Stuart Bruce. In addition, it will be donating 2% of the revenue generated from direct sales of sister company iFi Audio’s domestic headphone amp, the ZEN CAN, made through its distribution network, Amazon and the iFi Audio webstore in the period of January to March.

World Heart Beat Academy is the charitable arm of World Heart Beat Studios, the venue for iFi Studio and SSL’s hugely successful ‘Masterclass in recording and mixing with headphones’ that ran in mid-January. The charity was founded in 2009 by Sahana Gero MBE, to promote music as a means of transforming the lives of young people. They nurture young talent by providing a richly diverse, unique and inclusive teaching environment, and offer a broad programme of music lessons, workshops and events. Its open admissions policy ensures that there are no barriers, financial or otherwise, to provide music education for all young people, offering free music lessons and instruments for those in need.

Miles Roberts, iFi Studio’s global sales manager, takes up the story, “We had an exceptional day at World Heart Beat Studios in January, with our capacity audience of engineers and producers using the ZEN CAN Studio to monitor the recording and mixing of a jazz trio by Gary Langan (Art of Noise, Queen, ABC) and Stuart Bruce (Band Aid, Stevie Wonder, Madeline Peyroux).

“Our band was made up of current and ex academy students and the quality of their musicianship was a glowing testament to the fantastic work that Sahana and her team undertake at World Heart Beat Academy. Helping under-privileged young people find their calling through music and music technology education is such a worthy cause, and we are absolutely delighted to nominate it as our charitable partner for 2024. We hope that is auction will help raise much needed funds for this work and gives two lucky winners the chance to own truly unique products signed by two of the biggest names in music production.”

There are two signed ZEN CAN Studio amplifiers available in two separate auctions, which end at 7pm on 7th March.

They can be found at www.ebay.co.uk/itm/235449101206 and www.ebay.co.uk/itm/235449101877.

The highest bid received in each auction will receive a ZEN CAN Studio signed by both Gary Langan and Stuart Bruce – the very units that were used at the World Heart Beat Studio event. The full amount raised by the auction, including any ebay transaction fees, will be donated to the World Heart Beat Academy.