D’Addario Releases New Straps & Picks Celebrating 60 Years of Beatlemania
It’s been 60 years since the Beatles kicked off their 1964 US Tour with a legendary performance on the Ed Sullivan show, changing music and culture forever. D’Addario is celebrating that moment, and the legacy which followed, with new Beatles and John Lennon gear.
On the night of February 9th, 1964, 73 million people tuned in to the Ed Sullivan show and met four lads from Liverpool. D’Addario is commemorating this incredible time in music history with an exclusive Beatles 60th Anniversary collection. These limited-edition picks and straps come in two designs: the “Arrows” design features the TV backdrop from their performance on the Ed Sullivan show; the “1964 Ticket” design showcases a collage of ticket stubs from the U.S. tour which followed the iconic performance.
D’Addario is also releasing its first-ever John Lennon picks and straps in two collections: “Live” and “Mind Games.” The Live collection celebrates the legend’s solo performances with two meticulous replicas of straps he wore on stage, as well as Rooftop picks, featuring the pattern seen on John’s strap during the Beatles final live performance. “Mind Games” highlights the artwork from the album and single of the same name, on a strap and pick, respectively.
See the breadth of the new 60th Anniversary Beatles collection, plus all D’Addario Beatles gear at ddar.io/beatles-pr.
The post D’Addario Releases New Straps & Picks Celebrating 60 Years of Beatlemania appeared first on Music Instrument News.
Source: musicinstrumentnews.co.uk
