Martin Guitar to Launch CEO 10

April 3, 2023

C. F. Martin & Co. (Martin Guitar) is introducing exciting limited-edition and one-of-a-kind guitars at NAMM. The CEO 10 is the first model designed by Martin’s CEO Thomas Ripsam and limited to 100 instruments. In addition, there are three hand-painted instruments from Robert Goetzl, a one-of-a-kind guitar by GRAMMY-award winning designer Klaus Voormann, and an innovative ode to Bitcoin.

CEO 10

This exquisite 000-14 fret acoustic guitar is crafted with gorgeous Guatemalan rosewood, and the top and its bracing are made from FSC® Certified European spruce. The top also features a 1933 ambertone finish. Other features include stunning European flamed maple binding throughout, a compensated bone saddle, bone bridge pins with abalone dots on an ebony bridge, and an ebony fingerboard with Foden-style abalone inlay. The look is completed with gold open-gear tuners and custom headplate inlay on Guatemalan rosewood. The model also comes with a Vintage Deluxe neck, which is slightly asymmetrical for comfort and playability.

Each model includes a label signed by Martin CEO Thomas Ripsam and numbered in sequence. This model is limited to 100 instruments, and they’ll be sure to sell out fast. List price: $8,999.

D-Robert Goetzl 6 (Rabbit)

This one-of-a-kind art guitar was inspired by the Chinese zodiac Year of the Rabbit and features original artwork by artist Robert Goetzl hand-painted on the soundboard. Now the sixth in a series, the D-Robert Goetzl models feature full-gloss finished East Indian rosewood back and sides with a Sitka spruce top and forward-shifted scalloped X-bracing for a full and balanced sound. They also include an ebony fingerboard and bridge and a stylized script logo on the headstock, and a paper label signed by the artist. List price: $11,999.

Goetzl 0 Tenor Uke

This one-of-a-kind tenor ukulele was hand-painted by artist Robert Goetzl, featuring a Hawaiian floral theme on the top and back. Not only is the artwork stunning, but the ukulele is crafted with gorgeous sinker mahogany that was reclaimed from a river bottom in Belize. While still offering a warm, woody tone, sinker mahogany is denser than regular mahogany and offers more harmonic complexity. The ukulele includes a paper label signed by the artist. A playable collector’s item indeed. List price: $9,999.

OM Biosphere

It’s not just a guitar. It’s a call to action on climate change. A reminder to preserve our planet for future generations. To show our support for the preservation and replenishment of coral reefs, which are some of the most diverse and valuable ecosystems on earth, the top is adorned with stunning artwork by renowned artist Robert Goetzl depicting a colorful ocean scene. This model is 100% FSC® certified and only the second plastic-free guitar in production today, preceded by our 00L Earth guitar. Even the gig bag is sustainable: made from hemp—a Martin first. So, share your support for our oceans by playing one of the most environmentally friendly guitars on earth. List price: $2,299.

D-28 Klaus Voormann

Klaus Voormann, best known for his Grammy Award-winning artwork on the cover of The Beatles’ Revolver album, has now graced a Martin guitar with a new piece of original artwork that was created with his son Maxi. The artwork symbolizes “Peace through music,” with white doves seemingly carrying away various musical instruments with long, flowing strings. Truly inspiring. The canvas for the artwork is a modern-day D-28 like the one played by Klaus’s longtime friend Paul McCartney. The artwork is one-of-a-kind, never to be duplicated, and includes both Klaus’s and Maxi’s signatures. This stunning guitar is sure to make its new owner very proud!

List price: $18,999.

D-42 Bitcoin

Martin Guitar has been around since the early days of U.S. currency, and we are still here today. This model was created as a nod to the latest global currency,

bitcoin. It includes a one-ounce, solid-gold token coin embedded in the headstock. It also includes unique inlays on the fingerboard and the headstock. It features Guatemalan rosewood back and sides, so you’ll get plenty of bass and volume with this guitar; but it’s paired with Englemann spruce, which is lighter than most top woods and may appeal to artists who like to play softly without losing the complexity in the tone. This guitar will be a fine addition to any playable guitar collector’s arsenal. List price: $18,999.

ABOUT MARTIN GUITAR

C. F. Martin & Co.® has been making the finest handcrafted acoustic guitars for nearly two hundred years. For some of the biggest names and the most revered musical legends across every genre and every decade. And we’ve been doing it with pure artistic passion, a deep love for all things music, and an unwavering commitment to our community and the environment.

But most importantly, we’re still doing it… for you. For current and future generations of pioneers, rebels, and dreamers. For the beginners, the pros, and everyone in between. We believe music is an unstoppable force. It raises us up. Tells our truths. Gets us on our feet. Expresses our deepest heartaches. And our greatest joys.

So, we’ll continue to make the very best acoustic instruments and strings for as long as there are people like you who love music and love making it. We want to be there to help you tell your story. To help you share your music with the world. To help unleash the artist within.

We’re ready for the next two hundred years. Want to come with us? Visit martinguitar.com