Major Messe partner quits – heads to Leipzig
Fresh blow to Frankfurt’s Musikmesse
Beringer Marketing, the company behind the Frankfurt Musikmesse’s Guitar and Drum camps has pulled out of the event for 2019 to throw its weight behind a new show, to be held in Leipzig.
The new show, to be called ‘musicpark‘, will run from 1-3rd November 2019 and aims to capitalise on Leipzig’s rich musical heritage, shaped by the likes of Johann Sebastian Bach and Felix Mendelssohn-Bartholdy. The public event, organised by Leipziger Messe in cooperation with Beringer Marketing (no relation to the audio company Behringer), is aimed at music enthusiasts, hobby musicians, music students and novices who want to try out, buy or experience instruments live. International manufacturers, workshops, instrument makers and distributors are being canvassed to exhibit.
Markus Geisenberger, Chief Executive Officer of Leipziger Messe, says: ‘Leipzig is ready for a music experience fair. Many ears will be awaiting the sounds from musicpark, which is sure to be met with high levels of interest, given that Leipzig holds great appeal for musicians and music enthusiasts alike. Alongside famous ensembles such as the Gewandhaus Orchestra, the St. Thomas Choir, well-known music venues and a lively music and club scene, musicpark will enrich Leipzig’s long-standing tradition. The new show is aimed at a broad audience, from novices to professional musicians and will feature all genres, from rock & pop to classical music.’
Beringer Marketing, the company that organised and provided the ‘Camp’ facilities at Frankfurt says its offerings will include ‘sweatbloodtears boxes’ designed to: ‘.. guarantee a spectacular musical experience for all visitors, being soundproof and fitted with the original tour equipment belonging to the artists performing. Here, international music stars will perform live sets in a club atmosphere – excitement and pure musical enjoyment from both sides are guaranteed. Participation is expressly encouraged at musicpark: hobby musicians and those interested can try out instruments and offers there and then, ask about details and special features, familiarise themselves with instruments, experience them first-hand and take part in workshops.
‘Moreover, a variety of the musicpark’s offers are aimed at professional visitors. Besides those interested in music, the event appeals to professional and hobby musicians, bands, DJs and music teachers. The exhibition and show area include the following themes: band & orchestra (string, wind and traditional instruments), guitars & basses, drums & percussions, as well as piano & keyboard. Models for both professionals and beginners will be on display. Live performances and specialist forums will accompany the presentation of instruments. PlayZones invite visitors to try instruments out for themselves. In the Stage & Studio Equipment area, musicians, DJs and producers will find everything they need in terms of professional equipment, including light and sound technology for stages, rehearsal rooms and the home area, brands and products for DJs, studios and recording. The Education & Media area is aimed at music schools and teachers, academies of music and music publishing houses. Here, printed and digital music supplies are offered. In addition, music publishing houses, associations and service providers, such as organisers, backliners and logistics providers will present themselves’.
The Leipziger Messe is one of the ten leading German trade fair companies and one of the top 50 worldwide. It stages 80 events annually, with up to 12,000 exhibitors and more than 1.2 million visitors in Leipzig and at various locations in Germany and abroad.
Beringer’s decision to switch from Frankfurt to the new event at Leipzig comes as a further blow to the Musikmesse which has struggled to attract MI exhibitors in recent years. The presence of the Drum and Guitar Camps, organised by and using facilities provided by Beringer, was widely seen as one of the show’s few high points for visitors interested in rock music.
Info: www.musicpark.de www.leipziger-messe.de
The post Major Messe partner quits – heads to Leipzig appeared first on Music Instrument News.
Source: musicinstrumentnews.co.uk
