Taylor Swift has changed music “in the same way that the Beatles changed the music industry in the early 1960s” according to Gibson’s Mat Koehler
From record-breaking billion-dollar tours to being named the eighth best guitarist of the last two decades, Taylor Swift is, by most metrics, the biggest artist in the world right now.
Ask Gibson Vice President of Product Mat Koehler, and he’ll tell you the musician has changed music “in the same way that the Beatles changed the music industry in the early 1960s”.
READ MORE: What guitar does Taylor Swift use? The varied and unique instruments of The Eras Tour
“Taylor is a tour de force, both in performance and in her prolific and impactful songwriting craft,” Koehler says in a recent conversation with Guitar World.
The partnership between Swift and Gibson has blossomed throughout her Eras Tour, where she has prominently featured Gibson guitars as her instrument of choice – a move that “continues the legacy of hugely influential Gibson players like Maybelle Carter and Sister Rosetta Tharpe,” says the executive.
The Gibson J-180 acoustic guitar, for one, has become a staple in Swift’s shows, with its various custom iterations often sparking lively online debates among fans.
“The J-180 is famous for its striking star inlays, and it has been played by everyone from the Everly Brothers to Billie Joe Armstrong of Green Day,” Koehler notes of the popstar’s weapon of choice.
“The long scale length of the J-180 adds power and presence to be able to cut through a mix, which is especially useful when playing live on stage. I can’t speak for her reasons, but my guess is that it has the perfect balance of style, comfort, fit, and projection for her playing.”
And while there is currently no official Taylor Swift signature model from Gibson – the Epiphone J-180 LS is the closest thing you’d get for now – Koehler says that the brand would love to collaborate on one in the future.
“We’re witnessing history in the same way that the Beatles changed the music industry in the early 1960s,” he adds. “Her playing Gibson means the world to us. I think of our team and all the talented craftspeople working on her guitars who share so much pride in not only what we do, but what Taylor has done.”
The post Taylor Swift has changed music “in the same way that the Beatles changed the music industry in the early 1960s” according to Gibson’s Mat Koehler appeared first on Guitar.com | All Things Guitar.
Source: www.guitar-bass.net
