Marshall sells majority stake to China’s HSG for €1.1 billion
Chinese private equity firm HongShan Capital Group (HSG) has acquired a majority stake in UK audio giant Marshall Group in a deal valuing the company at €1.1 billion.
The deal, which is still subject to regulatory approvals, will see the Marshall family retain a meaningful stake of over 20 percent in the company. It also marks HSG’s largest investment in Europe to date.
Major selling shareholders include Altor, Telia Company, Time for Growth and Stockholm-based venture capital firm Zenith VC.
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“HSG will work closely with the Marshall family and the management team to strengthen the Marshall brand and fuel its sustainable and profitable growth,” said Marshall in its press release last week.
Jeremy de Maillard, CEO of Marshall Group, said: “This deal is a testament to our team’s dedication and exceptional talent in making our vision a reality. Together with HSG and the Marshall family, we have the perfect conditions to continue building on Marshall’s iconic status and unlocking our full potential across the world”.
Marshall board member and co-founder Terry Marshall also added that the partnership will allow the firm to “further build on our history to amplify the love for music and the Marshall brand for decades to come.”
“Marshall is one of the world’s most iconic brands, firmly rooted in music culture. By building on this legacy, we are convinced that Marshall will strengthen its position as the go-to brand for guitarists and as the most exciting brand for music lovers globally. We are thrilled to partner with the Marshall family and the team at Marshall to write music history,” said Steve Jia, Partner at HSG.
“Our mission is to support Marshall in unlocking its full potential by leveraging our expertise in digital channels and supply chain optimisation,” said Taro Niggemann, Managing Director for Europe at HSG. “We aim to help bring Marshall’s exceptional products to even more customers globally while embracing and celebrating the spirit that has defined the brand for generations.”
In 2023, Zound Industries — the Stockholm-headquartered firm that previously licensed the Marshall brand for headphones and speakers — acquired Marshall’s amp business, forming the new Marshall Group.
The company has been on a strong profitable growth trajectory the past few years, with revenue more than doubling from 2020 to 2024, reaching about €400 million.
Learn more about about HSG’s acquisition of a majority stake in the Marshall Group at group.marshall.com.
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Source: www.guitar-bass.net
