NAMM 2017: Ernie Ball ‘revolutionises’ guitar strings with Paradigm

NAMM 2017: ‘revolutionises’ guitar strings with Paradigm

World’s most advanced string technology, the first ever to come with fully-backed guarantee.
In 1962, ERNIE BALL introduced Slinkys®, the iconic light-gauge electric guitar strings widely revered by some of the most important artists in rock & roll history, including Eric Clapton, Keith Richards, Jimmy Page, Slash and Metallica to name but a few.
Fifty-five years later, the forward-thinking, family-run company is once again revolutionizing guitar strings with the release of PARADIGM, the most advanced string technology ever created – and the first-ever to come with a fully-backed guarantee:The post NAMM 2017: Ernie Ball ‘revolutionises’ guitar strings with Paradigm appeared first on Guitar & Bass.

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Source: www.guitar-bass.net