Fender launches its first-ever Certified Pre-Owned programme through Reverb
Fender and Reverb have joined forces to launch the iconic guitar brand’s first-ever Certified Pre-Owned programme.
Through The Official Fender Certified Pre-Owned Reverb Shop, musicians shopping in the US can now buy pre-owned Fender instruments that have been professionally inspected and come with a one-year limited warranty, at a significant discount to new gear prices.
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The Pre-Owned Reverb Shop hosts electric, acoustic, and bass guitars, with new instruments added weekly. All guitars will come with a Fender-backed one year limited warranty and have been, as needed, refurbished by Fender’s sustainability partner, MIRC.
Reverb reports that sales for used guitars grew by more than 50 per cent between 2019 and 2023 on its platform. While certified pre-owned programmes are common in a number of other industries, this launch is the first programme of this magnitude within the musical instrument industry.
The programme has even been given the seal of approval by none other than Nile Rodgers, who says many of his “very best creative tools” were bought from other musicians and the secondary market. “In fact, The Hitmaker was from a pawn shop in 1973. These guitars come with stories and history that just make them special,” he explains.
Fender CEO Andy Mooney also comments, “We’re excited to offer for the first time ever Fender Certified Pre-Owned guitars directly on Reverb. Pre-owned guitars have long been popular among players, particularly new players and collectors. Fender Certified Pre-Owned gives players of all levels the opportunity to own a quality instrument at an affordable price.”
He adds that these guitars “represent not only a fantastic value… but an opportunity to support a more sustainable guitar industry, giving the instruments a second, third, or fourth life and participating in the circular economy.”
Reverb CEO David Mandelbrot states, “We’re thrilled for the opportunity to partner with Fender to offer musicians not only affordable guitars, but affordable guitars that have been meticulously inspected and, as needed, repaired to look and sound incredible. It’s more important than ever that the music-making community has access to affordable musical instruments and Fender Certified Pre-Owned on Reverb will help many players get their hands on great-sounding guitars that fit within their budget.”
The Official Fender Certified Pre-Owned Reverb Shop is currently only available to customers based in the United States.
You can head to The Official Fender Certified Pre-Owned Reverb Shop to check out the guitars available, or learn more about the programme.
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Source: www.guitar-bass.net
